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New tourism website will attract visitors


Launch planned for April

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Published Date:
27 February 2008
A TOURISM website that was criticised for it's failure to attract visitors to Berwickshire is to be closed and and re-launched in April this year.
However, author and Duns holiday home owner Richard Havers, still holds out little hope for the new VisitScotland.com site increasing the numbers of tourists to Berwickshire.
"I am not sure whether this will make a great difference," he said, "but i
t can't really get any worse."
The new website is set to be launched on April 2 and VisitScotland.com say visitors shall be able to choose from 14,000 providers, with direct contact details and a new directory of tourism services and attractions.
Mr Havers, a member of the Borders Party who have called for a local tourism organisation rather than the current set up of a VisitScotland branch in the Borders, has previously been highly critical of the website.
He called it "crass" and "in need of a serious revamp" last year, in particular highlighting the lack of accommodation available through the site - two bed and breakfasts - for Duns.
He also highlighted grammatical errors and a lack of information on the Duns section of the site, while some villages and towns in Berwickshire had no information on its sub section whatsoever.
Since Mr Havers' concerns were raised in November, VisitScotland has updated the Duns section with additional information but the author is still unimpressed, with Duns still being promoted as a former livestock market.
He still hopes that the rebranded website will see the Borders become more of a focus for Scottish tourism chiefs.
Mr Havers, who is helping to set up a tourism website to promote the Lammermuir Hills, said: "The really important thing is that the website is supposed to be selling Scotland A to Z.
"The (current) website gives mixed messages and is confusing. (The new website) should have more attention to 'what you can do' aspects. Keeping information up to date is vital, as that is why people use the internet.
"The Borders has always been an afterthought and I feel been given a shortshrift. More people want the unusual so why mention a livestock market at Duns? I don't see the relevance. Why mention mills when there are now none?
"They should think about why people would want to come to the Borders, such as genealogy and weaving.
"Why no Reivers trails? The biggest Reivers raid ever was at Cranshaws but there is no mention of it. If you don't look after your own backyard then no one else will."
However, Borders area director of VisitScotland, Pamela McMahon believes the new website will give visitors exactly what they want and will help to attract more to the Borders and Scotland.
She said: "Our visitors must be at the heart of everything we do in Scottish tourism and the evolution of VisitScotland.com has been driven to a large extent by the way our visitors are changing.
"Consumers are becoming increasingly sophisticated, using a variety of sources to make their booking decisions. Giving them easy access to tourism businesses' own websites and contact details, as well as providing products to buy on VisitScotland.com gives them the choice that they are looking for."
Work on the new site is said to have begun in the summer of last year, and the changes are based on ideas from the tourism industry.
Iain Herbert, chief executive of the Scottish Tourist Forum said: ""The Scottish Tourism Forum is delighted to see the new format of VisitScotland.com which provides some real opportunities for the whole tourism industry in Scotland.
"We look forward to working with VisitScotland.com to feed in further industry ideas as it develops further."
VisitScotland.com, set up in 2002 as a public private partnership, has not only endured criticism from Richard Havers but many hoteliers around the country who believe the current 10 per cent commission charge is too expensive and the website has failed to promote Scotland sufficiently.
This view was supported by losses of £1.5million last year and the website has never made a profit.



The full article contains 688 words and appears in n/a newspaper.
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  • Last Updated: 27 February 2008 11:08 AM
  • Source: n/a
  • Location: Berwickshire
 
 

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