The newly formed 'Save Our Birgham Pub' campaign is hoping a dedicated website, petition, and press release will deny a planning application submitted to Scottish Borders Council to change 'The Treaty' into a coffee shop and craft centre.
The campaign is urging villagers to object to the application by May 13, with a decision by SBC officers due on June 20.
The Treaty, formerly known as the Fisherman's Arms, was closed as a licensed premises in September last year, with the owners Mr and Mrs Vince citing the reason for closing the bar as the business no longer being viable.
The premises were placed on the market but then removed earlier this year despite interest from potential future publicans willing to take over.
Since then a building warrant has been secured to make internal changes and a planning application was submitted last month to change the use of the building.
Campaigner Alastair Cunningham told the Berwickshire News: "We had a meeting in December 2007 at very short notice to gauge the strength of feeling about the situation and it turned out to be the biggest meeting ever held at Birgham Village Hall.
"There was a wide cross-section of people there and we decided to form a committee.
"We met a chap at the meeting who was interested in buying the pub - he had done surveys and valuations - but the owners then changed their minds and took it off the market.
"When the building warrant application was submitted it gave us a chance to highlight the case to local councillors and MSPs, although we couldn't stop the internal work.
"But then the planning application was submitted a couple of weeks ago for change of use so we decided to submit objections. We could lose the pub for ever - it is one of the last community meeting places for the village."
Despite highlighting the case to SBC, the only involvement of local councillors Frances Renton and Donald Moffat in the process has been a proposed meeting that never took place between the owners, both councillors and an SBC officer to discuss the plans for the Main Street premises.
In a press release issued last week, the 'Save Our Birgham Pub' campaign say the loss of a pub will "deprive not only the community in a large rural area of a place to socialise but will have an effect on tourism."
The group cite the need of tourists from nearby bed and breakfasts and holiday cottages for a suitable premises to have a drink and meet with locals.
However, those supporting the plans to replace the bar with a coffee room and craft shop, state that villagers failed to use the facility when it was open, making the pub unviable.
One regular customer, who lives outwith Birgham, said: "I am very much in support of the application.
"We used to go every couple of weeks and I would often go around and chat to people and very rarely did I meet anyone who was local.
There were very few people from within 10 miles. I found it quite strange.
"I can't understand the fuss - if they wanted to keep the pub, why didn't they buy it? The plans for a coffee shop and craft centre would give a focal point for the community."
But Mr Cunningham and the campaign group still hope a village pub can be returned to Birgham.
He added: "In its heyday the place was buzzing. I know of a number of publicans who would be interested if the valuation was realistic. Birgham has doubled in size in recent years and being six miles from Coldstream, people don't want to risk having one pint with the current drink driving legislation.
"Our main emphasis is on a simple village pub. We fear this application, if accepted, is one step towards turning the property into a house."
The Treaty is believed to be around 200 years old. Once a coaching inn, the pub had previously been closed for a period of time before being bought by Mr and Mrs Vince, who turned it into a bar/restaurant until its recent closure in September 2007.
Neither Mr or Mrs Vince wished to comment when contacted by the Berwickshire News.